On July (2009) TechCrunch showed documments that a hacker took from Twitter confidential information relating to a speculation from Twitter’s financial targets. Even dough Twitter said that those documments were never official documments they can give us an aproximately number of hwo much could be twitter’s value on the near future.
The most interesting data point – As of February, Twitter expected their first revenue to come in Q3 2009 (which is now). A modest $400,000 was expected, followed by a more robust $4 million in Q4. The document also shows Twitter’s projected user growth (25 million by the end of 2009), which it has absolutely blown through already. By the end of 2010, Twitter expected to be at a $140 million revenue run rate.
As of February the company had $45 million in the bank (they’d raised $55 million at that time). And they expected the cost of each Twitter user to the company to be just over $1/year.
We’re including just the projections through 2010, the data for the following three years is too pie-in-the-sky to be useful. But here are the numbers they were targeting for the end of 2013: 1 billion users, $1.54 billion in revenue, 5,200 employees and $1.1 billion in net earnings.
So what’s the product that they believe will bring in $400k in revenue this quarter? That’s something we’ll discuss in our next post.
Many people wonders how much does twitter worth?, how does twitter earn money? or what twitter really is?. If you ever had this doubts about twitter business model you have come to the right place.
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